Although we have the impression that we understand the urban texture in which we live, the city still holds surprises in the way it communicates everyday aspects, situations, and cultural history. The paper proposes visual signs using infographics to highlight “invisible” urban details for the hurried passerby.

The authors, Mihaela Moțăianu (PhD Candidate and assistant professor at UNArte, FADD | DESIGN) and Cornelia Moțăianu (PhD Student, 3^rd year and assistant professor at UNArte, FADD | DESIGN) insist on the communicative value of the infographic to make visible the hidden beauty of the city. Thus, for the historical and aesthetic details that are not visible to passers-by while walking, the authors propose a new urban visual language accompanied by visual clues that connect passers-by with the cultural history of the places. To involve the passers-by in the act of discovering the beauty of the details on the facades of old buildings, with the help of Infographics and Augmented Reality technology, visual clues were proposed to reveal hidden meanings of architectural details.